Design Process

The design of a banner ad can drastically alter the effects of an advertising campaign. On top of being attractive enough to pull the visitor away from their original interest, the advertisment must also be intriguing to lead that person to then click on the banner. The Ad Hound will work with you directly to create an advertisement that does both, as well as portray your organization accurately so that it doesn't lead to high bounce rates*.

Controlling the bounce rate is very important to help increase the sales conversion rate. There are typically 4 main factors in the bounce rate: Website Design, Traffic Sources, Ad Creativity, and the load time. The Ad Hound recommends running banner advertising campaigns over a three month period, that way you can make necessary modifications to increase the sales conversions. Install analytics (Google has a free one here) and study the traffic that enters your site.

Though the Banner Design process is indepth and complex, your roles are simple and painless.

1. Once an order is placed, you will be contacted and asked to provide some information of your product/service/organization and if possible details on your demographic.
2. The Ad Hound team will then visit your website to get an understanding of your design taste. If there are any specific images or files needed (i.e., Logo) you may be requested to email those as well.
3. The anaylists will look into Google's database to determine where the main wording demand** lies for your industry. If there are any very technical terms that can be misunderstood, you will be contacted again to ensure we are on the right track.
4. Using The Ad Hound's vast database of host sites, the analysts will identify the best match of websites to advertise on. With that information, they will learn what banner sizes are available.
5. Based on the package you choose to purchase, The Ad Hound will choose the most theoretically successful combination of ads using averaged statistics.

It is in the best interest of The Ad Hound to provide you with the most successful advertising campaign possible. Only the most reputable companies are used for host sites, and unlike other companies The Ad Hound DOES NOT place ads on unrelated industry sites, nor use automated systems to click on ads to make campaigns look more successful. Clicks on banners are just one element of a campaign, the goal is sales conversions; this is why there are great resources on this site to help clients increase their numbers without additional costs.