Obviously, search engine visibility can have a tremendous impact on a website's traffic. If you already have a website, you know that traffic can directly effect your companies sales. The goal is simple: get more business, and knowing what to do is half of that battle.
Since search engines are always updating their algorithms to be their industry leader, the positioning of your website can bounce all over the place. With proper tracking of keywords, you will be able to notice trends of increase or decrease, helping you identify which changes were beneficial, and which harmed your company
The Ad Hounds provides an inexpensive, yet powerful ranking report to help companies know exactly where they stand on the major search engines. These comprehensive ranking reports are sent monthly, loaded full of great information that covers:
Each keyword will be accurately identified in Google, Yahoo and Bing. Search engines record frequent visits to a website, so often people are unable to accurately identify their website's true positioning. The Ad Hound is able to scan the search engines with an unbiased search history, providing exact results.
Some keywords are worthless and your company should put little to no effort to chase them. The Ad Hound will show you how often your keywords are being searched by real people, and how arduous the competition is. This traffic to competition ratio is called Keyword Effectiveness Index, or KEI. Professional SEO companies use the KEI to determine realistic goals to generate traffic in the fastest time possible.

On each ranking report sent to you, it will show the changes each keyword made from the previous month. This information is incredibly important when you frequently make changes to your website. Even if you don't modify your site, it is a good way to know if your competitors are pushing you out of the way.
A ranking report is a necessary tool when it comes to search engine optimization. Even if you have hired a SEO firm to optimize your site, a seo ranking report is a way that you can make sure they are doing the right things to your site. Many people have been trying to optimize their own website as bugets have become tighter, you shouldn't consider doing this without a ranking report. If you are making changes to your site that harm your search engine rankings, your traffic may suffer.