The Ad Hound works with hundreds of reputable websites, each capable of housing a few standard sized banner advertisements. The location and size of a banner contribute significantly to the quantity of impressions and clicks a banner may receive. The Ad Hound utilizes advanced software that monitors the success of ads and will stop the placement of certain ads if they are not performing as well. Because of this, the more ads that are running simultaneously, the better advantage the client has.
Though to be used only as an example to demonstrate the variability of banner advertisments, a recently study, different sized ads revealed:
| Banner Size | CTR* |
| 160 x 600 | 0.12% |
| 120 x 600 | 0.16% |
| 468 x 60 | 0.10% |
| 300 x 250 | 0.31% |
| 728 x 90 | 0.22% |
These statistics can vary based on the placement, product and industry.
Advertisment space is aquired through an continuous bidding process. The Ad Hound will work for you to track down the most accurate demographics, yet acquire the space for minimal costs. Advertisment space is purchased in blocks of 1,000 impressions**, the usual cost for 1,000 impressions is between $1 and $5. Prices fluctuate based on the banner size, location of banner and its demand. The Ad Hound will handle all of that for you, determining the best scenario based on the costs and the click through rated statistics.
The Ad Hound stands firm with quality advertisement transactions. All host sites have been verified and the targeted demographics are those that are desired by the client. No need to be concerned with auto-generated traffic to enhance the campaign results, The Ad Hound has 1 goal and that is to provide clients with effective advertising. Our sales and customer service team work diligently to ensure all clients are fully aware of what their advertising campaign will do.
*Click-Through-Rate. The percentage calculated by dividing the number of clicks by the number of impressions.
**An impression is whenever a banner appears on a users computer screen. "CPM" is the term that represents the Cost-Per-1,000 Impressions.