Defining Keywords For Your SEO Ranking Reports.

Knowing how to pick the right keywords can change, everything.

It is important to know that keywords are in reality word phrases, some of these keywords/phrases consist of 3 to 4 words. For example, one keyword for The Ad Hound is: Online Banner Advertising. Try to define your company in small groups of words, also consider using a city name: Seattle Advertising Company. Typically the more specific a term, the less the SEO competition.

Picking Keywords For Local SEO Campaigns

We generally recommend listing out your main services and products as well as the main cities that you do business in, and then combining those keywords. So if you have 4 services and do business in 5 cities, you should theoretically come up with at least 20 keywords. The Google Database works very well for high volume keywords, but the probability of it returning any data for local results is pretty slim. However, take advantage of the wording trends - you may find out that a synonym gets twice the traffic.

Picking Keywords For National SEO Campaigns

Choosing the keywords or phrases for national, or international SEO campaigns should almost entirely be driven by the Google Database. Using that free tool, you will find derivations of your desired keyword that can contribute a significant amount of traffic. Though because you are in a very large pool, we recommend performing a search on Google for the keyword you desire. Currently if we did a Google search for Online Advertising Company, the results returned are 146,000,000 websites. Even if our SEO is suberb, and we are climbing at a rate of 10,000,000 websites a month, it will still take over a year to win that keyword. The trick is to find keywords that have a reasonable amount of monthly searches, and under 3,000,000 returned websites.